Visual identity and brand for Kunstsilo.

Welcome to the brand guide for implementing the new Kunstsilo identity. As the brand grows and evolves you will find all the latest design principles and assets all here in one place.

Brand Guide Homepage Brand Pattern 1

A perspective shifting identity that cements the iconic architecture of the silo and creates a platform for creative expression and communication.

The Kunstsilo brand and identity is a celebration of the silo. Drawing inspiration from the physical forms, both historic and of the new building, the identity brings to life characteristic elements in new ways. The tall proportions, cylindrical forms, striking voids and modernist brutalism have all inspired the creative platform. The brand strategy of 'Shifting Perspectives' comes to life through the core visual elements both visually and in the way we communicate outward.

Brand Guide Homepage Architecture 1

Visualisation of Kunstsilo atrium

Brand Guide Homepage Architecture 2

Old and new buildings joint with synergy

Brand Guide Homepage Architecture 3

Iconic viewpoints from within the silo

Brand Guide Homepage Architecture 4

Vertical perspectives of the monolithic structure

The following section introduces the key components that make up the Kunstsilo visual identity.

Logo

The Kunstsilo logo symbol is a graphic representation of the silo's cylindrical form. The idea of 'shifting perspectives' is embodied in the symbol through a distortion in the perception of depth.

Learn more about the Kunstsilo logo

Brand Guide Homepage Logo

Tangen-Samlingen

This section outlines the key principles for using the Tangen-samlingen/The Tangen Collection brand assets as a logo or in written form, and also how it should be used when it appears together with the Kunstsilo brand.

Learn more about the Tangen-samlingen logo principles

Brand Guide Homepage Tangen

Colour

This section includes colour information and key tips for achieving optimal results in implementing the Kunstsilo colour.

Learn more about our brand and colour system

Brand Guide Homepage Colour

Typography


The brands typographic palette is centred around a bold, custom display font named 'Silo Display' that has been created for Kunstsilo.

Learn more about typography principles

Brand Guide Homepage Type

Brand Pattern


The Kunstsilo brand pattern/graphic language is derived from both the architectural features of the building and the logo symbol. This pattern can become a powerful visual element to help build the iconic nature of the brand - connecting the institution with the building.

Learn more about the graphic language

Brand Guide Homepage Graphics

Applications


This section is a living and evolving collection and archive of benchmark design applications, its a useful reference to see how our various graphic elements come together.

See the identity in action

Brand Guide Homepage Applications